The Us Navy Motto - The clock is the measure of the day for the sailor: his turn at the helm to do his duty. Many shifts go by without incident and seem to last longer than the scheduled 3, 4 or 5 hour shift. But others are dizzy and tense.
And it's at the heart of the Navy Times' most popular tagline contest: "We've Got the Watch." These taglines were submitted by readers from August 30 to September 14 and screened by Navy Times staff. Over 6,000 votes on the best submissions, which were divided into categories.
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"This tagline came to me after hearing the poem 'The Watch' while attending a retirement ceremony with my husband," recalled Stephanie Sievers, a Navy veteran who was one of those who submitted the winning tagline. "It really stuck with me because being on call is such an important part of what everyone does in the Navy."
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Stephanie Sievers was one of the readers who voted in the Navy Times contest with the most popular phrase: "America's Navy: We Have the Watch." She said of the idea for the tagline: "Although I liked 'A Global Force for Good,' I was excited to try something new, including how the Navy never sleeps, and no Always looking to defend our freedom."
He said in an email: "I feel like this slogan works because every sailor, whether enlisted or officer, every time they board their ship, vessel, tent or aircraft, or when they have to leave Is." their families for months. They keep us safe."
Tasha Sanders-Kerr hails from a Navy family, which includes her grandfather, uncles, husband and sister-in-law. When asked how she discovered the most popular catchphrase, she replied, "It was something I was already thinking about when my husband was on the call."
Sure, your favorite phrase doesn't quite hold the spirit of previous official Navy mottos, such as "Speed up your life" or "Let the ride begin." But it also refers to the daily life of sailors, whose days revolve around
After A Long Wait, Navy Unveils A New Slogan
Another reader who came up with the idea said he just came up with it and stuck with it.
"It just came to mind," said HM2 Eloy Rodriguez of the idea for the winning slogan, "I thought about phrases that are often used in the Navy."
"It just popped into my head," said HM2 Aloy Rodriguez about creating the winning catchphrase, "I thought about phrases that are often used in the Navy."
Navy recruiting slogans are generally designed to generate interest among potential young recruits. Thus, the slogan typically highlights positives such as travel and opportunities that will interest 18- to 24-year-olds, which the Naval Recruiting Command calls "What's in It for Me?" Question.
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The most popular slogan among readers differs from the point of view in that it emphasizes the duties of service. This is similar to a recent Navy ad called "The Shield", which ends with the narrator saying, "To reach you, they have to go through us: the United States Navy." The finale embodies a call to serve an America that still faces troubling threats at home and abroad, including the rise of the brutal Islamic State group.
Marine Corps 2nd Lt. Carl Joiner said that the idea for the winning slogan was inspired by his time at the Naval Academy. "There was always someone awake that I could count on to keep me safe when I needed to rest," she said.
The Best Tagline in the "Most Timeless" contest category has a similar theme and is bested by: "Life, Liberty, and the Pursuit of All Who Threaten It." The phrase was developed a decade earlier by an advertising company for the US Navy and used in some advertisements, but was never adopted as an official recruiting catchphrase.
Another reader offered a longer version of the winning tagline: "You can rest easy because we have the watch."
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Captain Bob Hein said he coined the winning line after hearing the poem "The Clock" at a retirement ceremony. "I thought what the Navy is really about, we guard, so the rest of America can rest."
The phrase is particularly appropriate for Hein. Hein, a Surface Warfare Officer who has commanded two ships, said two of his sons followed in his footsteps and became SWOs.
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The US Navy has suspended work on four West Coast dry docks due to seismic hazards. Three drydocks at Puget Sound Naval Shipyard and one drydock at Trident Refit Facility Bangor will be closed immediately to allow for further study and mitigation work. After decades of recruiting campaigns and ads, the Navy has launched a new phrase: Do you like it?
After more than 18 months of research, development and focus group testing, the Navy has announced its new recruiting slogan: "Forged by the Sea."
"Forged by the Sea" is being released as part of a new advertising campaign which will debut during the annual Saturday football match with rivals Army.
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"For more than 200 years, our Sailors have been tested and shaped by the sea," Navy Recruiting Command leader Rear Admiral Pete Garvin said in a statement. "Our new tagline perfectly reflects the transformative impact the Navy and the sea have on our sailors."
"Forged by the Sea" was launched by the Marine Service last year, when the Navy enlisted an effort led by marketing and communications agency Young & Rubicam to create "an authentic and enduring brand identity, slogan and an integrated marketing strategy." To create "motivate and inspire potential recruits to get involved," according to the statement.
Young & Rubicam won a Recruit Command contract in 2015 worth up to $457 million over five years. The new campaign cost approximately $10 million in advertising and other activities.
According to the command, "Forged" is the 10th slogan adopted by the Marine service in the last 45 years, and was "chosen unanimously" by the focus groups.
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"The tagline and brand elements were tested not only with centennials, but also with sailors, officers, Navy veterans and key influencers," the statement said.
It replaces "A Global Force for Good", a slogan that nearly three years ago Navy officials said did not adequately convey everything the Navy does to its target demographic.
"It is not that we are not a global power for good, it is that the slogan alone does not capture everything that we really are," said the then spokesman for the Naval Chief of Staff, Cmdr. Chris Cervello told the Navy Times in 2014.
While a full campaign won't begin until March, Navy's first recruiting ad "Forged by the Sea" will air during the second quarter of Saturday's Army-Navy game.
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The two new advertisements available online are smartly crafted segments meant to showcase the diversity of jobs offered in the Navy.
The Navy Recruiting Command Facebook page will also "See It Live" throughout game day, with segments hosted by Naval Academy alumni as part of the new campaign's social media focus.
According to the command, on Saturday "the Navy Recruiting Command Facebook platform will feature a wide range of social media initiatives before, during and after the game, including five augmented reality filters that allow fans to creatively celebrate Navy." "
"After the game, a street crew will capture the Sailors' reactions and sentiments about the new slogan and ads in real time and post them on the NRC Twitter page, while allowing fans to share their thoughts," the statement said. Will invite."
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The Navy release said that while the Navy has consistently met or exceeded its annual recruiting goals, the recruiting market is adjusting and the service must evolve.
"Over the years, we've changed our tagline several times to capture everything our great Navy is all about in a few simple words," Garvin said. "After much research and creative development, we have emerged with a deeper understanding of our organization's purpose and potential, all related to the ocean."
Navy introduces unpopular recruiting slogan during Army game Navy unveils simple recruiting slogan during Army football game. Notably absent: "a global force for good."
Geoff is a senior reporter for Military Times, focusing on the Navy. He has covered Iraq and Afghanistan extensively and was most recently a reporter for the Chicago Tribune. All kinds of suggestions are welcome at geoffz@militarytimes.com.
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Tags: navy Forged by the Sea slogan new slogan slogan slogan new recruitment A Global Force for Good army-navy sports army-navy United States Navy
The Korean War veteran was awarded the Army Cross for shooting down four Soviet aircraft. The encounter marks the longest air battle in US military history.
Shipper George H.W. Bush concludes the largest joint exercise with Israel, involving live-fire exercises with more than 140 aircraft and 12 naval assets.
Navy's conservation efforts helped remove 5 species from the endangered species list
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